Wednesday, 9 July, 2025
Amazon Extends Prime Day to Four Days Amid Tariff Fears, Targets Gen Z
Amazon has expanded its annual Prime Day from one to four days (July 8–11, 2025), introducing rapid-fire “deal drops” and Gen Z perks like discounted Prime access and 5% cashback. The move counters weakening consumer sentiment and looming tariffs, with online spending projected to hit $23.8 billion. Some third-party sellers may skip discounts to protect margins, while competitors follow suit with extended promos.
Read full story at Economic Times